Course curriculum

  • 1

    Introduction

    • Facebook Overview

    • Facebook Advertising Terms
  • 2

    Getting Started with Facebook Ads

    • Meta Business Suite Overview

    • Meta Business Suite Walkthrough

    • Ads Manager Overview

    • Ads Manager Walkthrough

    • Campaign Objectives Overview
  • 3

    Setting Up Facebook Ads

    • Setting Up your Facebook Ads

    • Pixel Placement

    • Pixel Placement Walkthrough

    • Facebook Ad Anatomy

    • Ads Campaign Structure
  • 4

    Creating an Ad Campaign

    • Targeting Audiences

    • Targeting Options

    • Budget & Schedule

    • Ad Creative

    • Campaign Setup Walkthrough

    • Ad Setup Walkthrough
  • 5

    Analytics

    • Dashboard & Reporting

    • Key Performance Indicators (KPIs)

    • Optimizing your Ads
  • 6

    Advanced Ad Strategies

    • Introduction to Facebook Ads Power 5

    • Auto Advanced Matching

    • Account Simplification

    • Campaign Budget Optimization

    • Automatic Placements
  • 7

    Unit 6 - Quiz

    • Final Quiz

    • Facebook Ads Tools

    • Additional Resources

    • Survey
  • 8

    Bonus Lessons!

    • Facebook Ads Webinars

    • Alacrity Academy Webinars